While traditional print market is facing continued challenges, but the new market opportunities are emerging, making printing in today's information still place great fusion.Higher quality customers will be eager to participate in social media, so bring a wealth of opportunities for the integration of customer data and cross-media marketing campaigns for print service providers, in order to provide more opportunities for high value-added services.

Drupa 2012 on innovative digital presses

On the drupa 2012exhibition, Hewlett-Packard company with several new multi-functional Hp Indigo commercial presses appearances, including format reaches 29 inches (B2 size) of the HP Indigo 10000 Digital Press; for the publishing and printing, direct mail and bill advertising market The new HP Indigo and HP Color Inkjet web presses;for innovative flexible packaging and folding carton markets HP Indigo 20000and HP Indigo 30000 press; and a large-format printer HP Latex INK full range of products and industrial flatbed printer. Based liquid electrostatic imaging and inkjet technology, HP's product range covers all areas of the printing market.

HP Indigo 10000test methodically

HP Indigo 10000testing is well underway; beginning from drupa 2012, HP Indigo 10000 has been the focus of the industry. Early feedback from our customers, includingConsolidated Graphics company and Courier company, I believe this will promote digital printing presses toward the mainstream printing process has taken a solid step forward, will attract more involved in digital printing yet new customer input to come.

Based on these powerful digital presses, prepress and printing partners to develop end-to-end solution. The workflow begins with the consumer, and delivery to the customer through the logistics, not only fast delivery, and the quality has reached unprecedented levels. New automatic folding and cutting workflow also allows service providers to easily print greeting cards, calendars, "and a photo postcard" and other products, every day more than 20,000 copies to complete orders. Operating efficiency improvements mean that print service providers cannot only reduce costs to customers; it can also earn considerable profits.

Closer tocustomers

Digital printing technology is making all production becomes possible,  but also need to print service providers strive to meet the creators (retailers, brands and consumers), this trend is accelerating. In order to help print service providers to develop new markets,the press manufacturer must provide additional services beyond traditionaltechnical support. For example, Hewlett-Packard through the HP Capture andLatex University and other projects to provide a wide range of businessdevelopment training for print service providers. Now even through independent user organization Dscoop (Digital Solutions Cooperative, Digital SolutionsCooperative Program for more help, Dscoop annual seminars in various regions,networks and field participation by continuing to provide technical support,marketing suggestions, peer sharing of resources and best practices sharing.

Open up new markets

Despite the current economic environment, a lot of uncertainty, but perhaps because of it, so that print service providers and printing companies have been busy developing new markets by providing more services, more types of printing materials and special printing effects to enhance their business scope. There is a case ofusing HP Latex printers: Since Latex printer can accommodate a variety ofprinting materials, are also forward-looking vision of a market for commercialprinting services to print wallpaper and upholstery fabric, which is a huge andpotentially profitable space new markets. Since 2009 has sold more than 12,500sets of the system, in 2011 third quarter to the third quarter of 2012, print volume more than 60 million square meters, an increase of 50%.

Digital PackagingPrinting imminent

The same opportunity to other areas of the printing market. More large-format HP Indigo10000 Digital Press also been major concerns commercial printers, these printers before considered unsuitable for mainstream digital presses printing business. For flexible packaging and folding carton market launch of the HPIndigo 20000, respectively, and 30,000 have encountered the same situation.Although these markets are still likely to continue to use the narrow webpresses, and many printing service providers have achieved very good results,but the breadth and productivity often cannot meet the requirements of majorbrands.

The industry's great interest in these presses. I really expect a new generation of digital presses for the packaging process can be driven by a major restructuring of the industry, the major brands and processors to speed up the adoption of digital presses pace. Many brands are turning to choose lightweight flexible, because you can save space and reduce inventory and transportation costs, but also can reduce the environmental burden. The use of digital printing variable data printing capabilities, brands can design more types of packaging, from customer personalized SKU, promotional packaging to supporting the market for a particular location or activity.

Logo and postermarket continue to make breakthroughs

In the logo and poster printing market, the introduction and promotion of new large-format printers to meet the growing market demand. As more and more print service providers and enterprises to realize the cost advantages of digital printing,labeling and printing posters starting from the continuous screen printing to digital printing. Corrugated board digital printing process there have been some degree of growth.

High-speedhigh-volume printing market

Since 2009 the first HP color inkjet web press installed, this product line has been expanded to different widths (20 inches, 30 inches and 42 inches), while the speed,color management, workflow and print after processing and other aspects also implement various upgrades. As a result, web presses in direct mail, bills,catalogs and book printing market has been dominated by mainstream inkjet web press and now extend to the short version of the newspaper, magazine inserts and high-volume commercial printing, by variable data to increase the added value, to drive sales and revenue growth.

Advantages personalized printing

Personalized direct mail projects undertaken several customers of Hewlett-Packard will drive growth in the coming year. Customer catalogs and direct mail from static data to variable data printing, online business promotion drive by direct mail and catalogs, which also is changing the digital print value-added model. To are tailer production standards catalogs and direct mail personalized direct mail catalogs comparing outcomes, although personalized direct mail catalog unit cost is slightly higher, but it brings a higher response rate, bringing sales ratio standard catalog up 7 percent, which means a higher return on investment.

Summary

Digital printing new blueprint is being drawn. By adopting innovative solutions and takeadvantage of the brand's training and its database, print service providers andtheir customers is along the "value of the journey" advance upstream.The first step in this journey is to reduce printing costs by shortening makeready times, reducing waste generation. Then the idea is to expand, reduce overall costs through the use of digital production, including related costs,such as storage, transportation, installation and waste recycling. Finally, by providing personalized printing or special printing materials value-added services, digital production can rise to a higher level, but also to better retain customers and bring higher profits for print service providers. These are part of the overall marketing strategy of printing the whole printing marketing also includes cooperation with the designer in order to more comprehensive and thorough understanding of their business and needs. This approach will increasingly become typical printing services cooperation and customers. The customer is willing to a higher level of service, better products to pay higher prices.